Customer Retention Insights

Expert strategies, case studies, and actionable tips to reduce churn and increase customer lifetime value.

Customer Acquisition

How to Acquire Your First SaaS Customers: A Founder's Playbook
Customer Acquisition10 min read

How to Acquire Your First SaaS Customers: A Founder's Playbook

Getting your first SaaS customers can feel like an uphill battle, especially for new founders. While the dream of endless organic traffic is real, it takes time. So, how do you get users now while building for the future? This guide, based on a founder's personal experience, unpacks a practical SaaS customer acquisition strategy that blends immediate, high-impact tactics like cold email and PPC with the foundational power of SEO. Discover how to effectively attract, convert, and retain your ideal customers from day one.

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